Give your brand a face people can remember.
Custom mascots, cartoon logos and brand characters for companies, products, chatbot experiences and campaigns that need more personality than another polite logo sitting quietly in the corner.
People remember characters faster than abstract marks. Annoying, but useful.
A strong brand character can carry tone, emotion and attitude across websites, social media, packaging, campaigns, customer support and digital products. When designed well, a mascot is not decoration. It is a reusable commercial asset.
Three ways to build a character-led identity.
Mascot Design
Original mascot artwork for brands, products, events, communities and digital services.
Cartoon Logos
Illustrated logos built around a custom character, attitude and visual personality.
Brand Character System
Poses, expressions, chatbot avatars, social assets and a character that can live beyond one image.
Mascot Design
An original character built to represent your brand, product or community.
Mascot design is for brands that need a recognizable ambassador: a character that can appear on websites, packaging, social media, events, merchandise, chatbot interfaces or campaigns.
Typical deliverables:
- character concept;
- final mascot artwork;
- agreed usage rights;
- web-ready files;
- optional pose or expression extensions.
Cartoon Logos
Illustrated logos with a custom character at the center.
A cartoon logo works when the character and the identity feel like one thing. It is not a generic mascot pasted next to a font. It is a designed visual mark with attitude, recognizability and a clear use case.
Best for:
- food and beverage brands;
- sports teams and clubs;
- creators and communities;
- entertainment and gaming projects;
- local businesses that want a strong personality.
Brand Character System
For brands that want the character to live beyond one image.
Some projects need more than a mascot. They need a small character system: poses, expressions, usage logic and assets that can support communication over time.
This is the best fit when the character will appear across website, social media, campaigns, chatbot experiences, product onboarding, merchandising or recurring content.
Typical deliverables: custom brand character, multiple poses, expressions, selected marketing assets, mini usage guidelines and optional chatbot/avatar adaptation.
Projects usually start from USD 4,500 / EUR 3,500.
How the work usually happens.
1. Project Fit
We define goals, audience, usage, budget, deadline and whether a character-led identity is the right move.
2. Direction
I explore personality, visual direction, attitude and possible use cases before moving into final artwork.
3. Final Artwork
The chosen direction becomes finished artwork, prepared for the agreed formats and usage.
4. Extensions
If needed, the character can be extended into poses, expressions, social assets, chatbot avatars or campaign material.
Questions worth answering before we talk.
Can you work with an existing brand identity?
Yes. A mascot or cartoon logo can be developed from an existing brand direction, or it can help define a more distinctive visual personality from scratch.
Do you provide commercial rights?
Yes, usage rights are defined according to the scope of the project. Local usage, digital usage, merchandise, advertising and full buyout are not the same thing, so they are priced accordingly.
Can the mascot be used for a chatbot or AI assistant?
Yes. Characters can be designed or adapted for chatbot interfaces, digital assistants and web-based experiences.
Do you do private fan art or small commissions?
Occasionally, but they are not the focus of this site. Availability is limited and commercial projects take priority.
Can you match any style?
The work is custom, but not anonymous. The best projects use my drawing, storytelling and character design instincts rather than asking for a generic copy of someone else’s style.
If your brand needs a character with real commercial use, let's talk.
Send a clear brief, intended usage, deadline and budget range. We can skip the theatre and find out quickly if the project is a good fit.